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HARDSELL video from IdeaCity 2011

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My HARDSELL 2.0 lecture at IdeaCity in Toronto in June 2011. A preview of the full-length play that premiered later that Fall. Had some jaws dropping (especially the sponsors from Eli Lilly!), but it was well worth it.

Next HARDSELL 2.0 dates: the French-language premiere in Quebec City, June 6-10 2012! Festival Le Carrefour.



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